by Greg on August 11, 2011
It is difficult to do refined work and creative work at the same time. Over the past few weeks I have been pursuing a number of different threads and it takes some time to see the connections between them and produce fully formed insights. Until those connections emerge, it is just a soup of disparate ideas with hints of relevance to each other.
I sit down to try to write something but everything that comes out is half formed garbage, lacking any rhetorical force. I could attempt to refine that garbage, manufacture some rhetorical import, but it would all be fake. Moreover, those manufactured conclusions would only obscure the real insights that are still floating out there somewhere…waiting to be grasped.
Creative work and refined work come and go in cycles. A long creative cycle creates a mountain of material that demands to have some order imposed on it. Extended dedication towards refinement becomes boring and creates a yearning for new direction. Jumping prematurely from one to the other simply creates confusion and frustration.
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While wallowing in my frustration I realized that this individual struggle provides an apt metaphor for the challenges currently facing the developed economies around the world. The strains on the industrial system have been mounting for some time and the cracks in the foundation are beginning to show. Unfortunately, a fully baked alternative has yet to emerge.
In other words, a creative cycle has been building for some time. The hints of solutions are floating around, but they have yet to cohere into anything ready to be refined and implemented at scale.
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What insight can be drawn from the four quadrant value universe? Can it help creative professionals understand how to earn a living while pursuing their passions?
A couple weeks ago I attempted to explore modes of navigating the four economies. That post was largely unsuccessful and a few exchanges with Stefan King in the comments demonstrated the confusion inherent in any analysis of transitions between quadrants. It turned out that asking, “How do I convert?” was the wrong approach.
I eventually realized I was not discussing conversion strategies but instead the social signals that indicate quadrant boundaries. For example, you know you have moved from the attention economy into transactional economy when information begins arriving in the form of a physical product. The transfer of physical product is nearly always an indication that monetary payment will be required.
Does it follow then that refining your attention economy work into a physical product will facilitate monetization?
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