Attention Scarcity, The Power of Pull, and The Sociopath

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The internet is turning us into sociopaths.

For those not familiar with the reference, I do not mean “sociopath” as used in the common vernacular. I mean sociopath as popularized by Venkat Rao in his series of blog posts on The Gervais Principle. In a follow up post Venkat characterized the sociopath as follows:

First, sociopaths are driven by unsentimental observation of external realities, no matter how unpleasant. Second, they use the information they acquire through reality-grounding in skilled ways. Third, their distrust of subsuming communities and groups leads them to adopt personal moralities. Whether good or evil, the morality of a sociopath is something he or she takes responsibility for.

Finally, and most importantly, sociopaths do not seek legitimacy for their private morality from the group, justify it, or apologize for it.

I built on that idea by writing: We Are All Sociopaths Now! (Why the Conventional Path is No Longer an Option). That post analyzed a growing trend towards unconvential and highly personal life choices. It did not however, explain how a given individual comes to accept the sociopathic choice. How does a person who grows up hearing all the traditional messages and learning traditional values develop the wherewithal to make highly unconventional and independant decisions?

It Starts With Attention Scarcity

In The Power of Pull by John Hagel, John Seely Brown, and Lang Davison, we are told:

The pace of life in the Big Shift requires that we manage the scarce resource of attention if we are to avoid becoming overwhelmed with knowledge flows and interactions with people.

Deciding how to allocate our attention becomes both a challenge and an opportunity. (pg 172)

The world is changing quickly and that means more challenges and opportunities that demand our attention than we know what to do with. The key point in the quote above for our purposes is in the word “allocate”. Scarcity, of any sort, forces you to allocate – forces you to make choices, embrace some demand and neglect others. On what basis are we to conduct this allocation?

The only conceivable answer is that each individual must make independent choices. Individuals must develop their own personal standard and exercise their own judgement in order to dynamically allocate attention on the fly.

The skeptic might suggest that people simply abdicate these decisions to their peers, the prevailing culture, or some other source of authority. To some extent this is true, but abdication of personal judgement is becoming increasingly difficult.

When I was younger, if I found an author I liked, I would try to read every book by that author. When I first had regular access to the internet, I found a set of websites I enjoyed and read everything they published every day. Today such a strategy would be impossible. I don’t read everything from almost any source. Even if I check a given website almost daily I am forced to exercise discretion and read only the most interesting or relevant articles. There are simply too many cultures, too many peers, and too many authorities to allow anyone but the most isolated individual to blindly follow only a small handful.

Training Sociopaths

Choosing what we pay attention to is the first step towards choosing our unique life paths. Until recently this wasn’t particularly necessary, and in that environment traditional, stable institutions thrived. Again from The Power of Pull:

In the past, our personal ecosystems were largely given to us as a byproduct of our other experiences. We we born into a specific geography, and most people lived in the same place throughout their lives. Our networks of friends and associates were primarily driven by this initial accident of birth and key life experiences – where we went to school, where we worked, and where we worshipped. (pg 170)

Today, however, the small decisions eventually lead to bigger decisions. The small decisions – should I accept this friend request? – shape our networks. They shape the information we receive and the environments we are exposed to. As we make more of these small decisions our paths start to diverge from the “conventional” ever so slightly, and that divergence forces us to exercise further personal judgement.

Compounded over time, these decisions become our personal moralities and ethics…our own personal standards of behavior.

At this time one year ago I was preparing to start business applications.  At the same time I started this blog.  Over the course of several months it became apparent to me that I would never make it through business school.  I had been exposed to too much freedom, taken too much initiative and demonstrated too much self-direction.  Spending two years learning what other people thought I should learn became an impossibility.  I had gone sociopathic…or embraced what was always there.

If you can choose not to read everything on your favorite blog or decide that you don’t have time to watch tonights’ episode of your favorite show, then eventually you will find yourself deciding just as easily that you don’t need every piece of the standard curriculum, or that you don’t need to follow the standard formula for “success”.

There is an inevitability of pull even for the unwitting participant. He might not like it, but the small decisions made everyday are continually reshaping his environment, constructing his future reality, and influencing his future decisions.

Embracing The Power of Pull

An interesting thing happens when we pursue our passions: We actually seek out more challenges. Rather than viewing them as sources of stress, we view them as opportunities to get better faster. We want to push ourselves to the next level, and we get restless if we remain at the same level too long. No matter what the area of work, there are some people who actually are quite passionate about what they do. They can’t wait to get to work and test themselves. (pg 166)

Compare this with what many of us are doing online. We are excited to check our favorite sites and to catch up with our networks. We are not burdened with requirements to do what someone else thinks is important. We are free to pursue those sources that appear most rewarding and meaningful based on our own personal sensibilities.

Most readers of this blog are already media sociopaths. We have little regard for what content we should be consuming. We consume the media that meets our personal standard.

But that is only the beginning. Any disruption occurs first where the barriers to entry are lowest. The barriers to entry for media are about as low as they can get. But, as collaborative platforms become more robust the opportunities for participation and creation will become more apparent, and decisions previously made will lead naturally to these opportunities:

Something else interesting happens when we connect with our passion. We cannot remain silent. We become more visible to others as we talk to and engage with others around our passion. Word spreads, and we begin to attract others who share our passions and who experience a similar need to connect with others around these passions. We shape serendipity by pursuing our passion, because reaching out in this way enhances our findability and draws people to us from the most unexpected quarters. (pg 169)

This is where we want to be.  The cost is giving up the safety of the status quo.  The upside is that you have probably already done this.  You have already smartly made a few small moves.  Own it, embrace it, and allow those small moves to compound.  I will conclude by allowing the authors to expound on what is at stake:

One way or another, we will need to pursue our passion as our profession. Until and unless we do that, we will remain vulnerable to focused competition from those who are pursuing theirs. And even if we can prevail without passion, we will lead lives filled with stress and pressure that sooner or later will become intolerable. (pg 166)

photo courtesy of renaissancechambara

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  • Gene Linetsky

    I didn’t think I could have been more proud to be a sociopath than right after I discovered The Gervais Principle. This post proved me wrong.

    • http://OnTheSpiral.com/ GregoryJRader

      Thanks Gene…that is high praise indeed!  I am fortunate to have the opportunity to stand on the shoulders of giants and play with their ideas.  I am simply making the connections between the work of Messrs. Rao, Hagel, Seely Brown, and Davison. 

  • Ted

    Seems to me like what you are describing is following your passion and being willing or even preferring to be unconventional about it. I don’t really see how the metaphor fits anymore of being at the top of  a corporate pyramid and hiring clueless middle managers.

    I don’t see where working in media requires the pyramid. But I guess a lot people do do things out of guilt and feeling the need to conform so maybe being a “sociopath” is not following convention, so that sort of fits. But other people have called this “following your excitement/bliss etc”

    I think its like being a hunter gatherer. Because they were egalitarian anarchists and did what they wanted to do and lived off  abundance. You can be your own man without feeling the need to organize others below you into a pyramid of clueless and losers.

    • http://OnTheSpiral.com/ GregoryJRader

      Hey Ted,
      This post does not necessarily apply to the full S-C-L pyramid used in Venkat’s posts.  I am simply using the term “sociopath” to encapsulate a set a traits and behaviors.  Venkat’s own definition, quoted here, does not only apply to people in corporate hierarchies.  

      The claim is that we face an increasing number of choices today that serve to meaningful shape our environment.  These choices are inevitable because attention is scarce and the potential directions in which to direct that attention are growing rapidly.  In this sort of environment everyone, either willingly or unwillingly, must adopt a personal decision making/attention allocating standard.   
      Perhaps I should clarify the point about media.  I don’t mean working in the media.  The point was that attention demands become most overwhelming first in those arenas in which barriers to entry are lowest and consumers have the most ability to exercise choice.  Therefore we will see this sort of behavior first in media consumption choices.  The hypothesis is that this type of behavior will then bleed into other types of decision making.

      • Anonymous

         I think its basically being a free lancer, free agent. A maverick, unconventional, rugged individualist, walking to the sound of a different drummer, these are some archetypes that seem to describe the same thing you are talking about.

        There probably is a correlation to sociopaths. Its kind of sexy. It has shock value, it sounds dangerous, so thats why I think people like you and Venkat have kind of run with it. I don’t think its totally apt though. I mean its kind of like saying instead of being a sheep, I’d rather be a wolf.

        But that’s why its too limited of an archetype to aptly describe what you are talking about. The sheep are the producers of value in that analogy and the wolves simply appropriate it. That’s really what a sociopath is an opportunistic predator or theif.

        So to me being an entrepreneur or a free lance writer is not being a socipath because you create value. Unlike a sheep though you don’t simply let others appropriate it.

        Here is what I think you guys are doing: I think you are integrating this archetype to achieve wholeness. Owning your inner barbarian or inner sociopath. But then you end up something superior than a socipath. But you need to do it to stop being a sheep led to pasture (by following convention)

        That’s my take on it anyway.

        • http://OnTheSpiral.com/ GregoryJRader

          Ted, I don’t know how to reply to this because you are using a different definition of sociopath than that used in the post.  The definition I am using is contained in the quote at the beginning of the post – essentially, someone who doesn’t necessarily accept the prevailing rules of the game and instead takes responsibility for a personal morality.  That definition doesn’t imply anything about who creates value and who doesn’t.  If the existing rules are indeed flawed then the sociopath can create significant value by ignoring or overturning them.  

          If I agreed that the sociopath archetype is necessarily a wolf then I might agree with some of your conclusions but that is simply not the way I am using it, and not the way Venkat uses it either:

          “my entire thesis is amoral; there are good and evil sociopaths; more sociopaths is a good thing; the clueless and losers are exactly as likely to engage in evil behaviors as sociopaths. ”

          (http://www.ribbonfarm.com/2009/11/21/morality-compassion-and-the-sociopath/)

  • http://twitter.com/webisteme Eli Gothill

    Greg,

    You raise a pertinent issue from my point of view as I am currently grappling with information overload (filter failure?) I’m beginning to realise I need to start being more particular about what I read, watch, etc. based on how it advances my understanding of things I want to know about. This is no easy task – I noticed with some annoyance that my ‘read it later’ list has got so large I’ve begun to ignore it.

    In relation to the formal education argument, I understand completely that being railroaded into a curriculum which limits what you can give your attention to is problematic, especially nowadays. However, are there not advantages to less choice? Would we be exposed to the same range of ideas (particularly, which challenge our view points) without formal education? I’m also interested in how formal education encourages commitment – I’m not sure I would have voluntary done all the work which went into my degree. Just some thoughts.

    Since attention is scarce, I speak no more

    • http://OnTheSpiral.com/ GregoryJRader

      Hey Eli,
      I have the same problem with the ‘read it later’ list.  To some extent I think this makes sense.  A lot of the stuff I save seems new and shiny and important when I first see it, but when I do go back to it often the luster has worn somewhat.  That said, there are definitely things I would like to go back to that I never get to.  

      With regard to education, there is some subtlety to the points your raise.  The question about less choice I think is kind of moot.  The reality is that the choice is there whether you choose embrace it or ignore.  I also don’t think we need a “curriculum” to challenge our viewpoints if we are participating and putting ourselves out there.  It is easy to live in an echo chamber if your environment is highly controlled, but anyone can read this blog and tell me I am full of shit.  The tough one is commitment.  I agree that we would benefit from some form of commitment, however a four year university commitment is too much in most cases.  There is also a difference between committing to a goal and committing to a specific mode of achieving that goal.  Presumably, a university degree isn’t the goal in and of itself; it is a means to achieving some other goal.  

      We should also consider the flip side of this equations – What does four year commitment mean for the institutions providing this education?  Would the education be more effective if educational institutions had to justify the value of individual classes rather than simply forcing students to take them once those students make the wholesale commitment to the degree?

      • http://twitter.com/webisteme Eli Gothill

        Hi Greg,

        A university degree might be part of the goal (it was, in my case.) The paradox is the university degree is a form of intellectual and social currency which I can leverage to get a job, or just to open up other opportunities in a society which values said currency. A university degree is also, to some employers, a sign of commitment.

        I’m sure society (to generalise) values these things perversely, to an extent. E.g. places a lot of value on socially currencies which are distorted and don’t necessarily represent value. Perhpaps too muh emphasis is given to commitment. However, on the whole, there are some advantages to a currency such as a degree: for one, I am unable to asses whether someone is a good brain surgeon, but I certainly wouldn’t undergo an operation from a brain surgeon who wasn’t qualified in the relevant way by people who can make that assessment.

        Thanks for your thoughts

        • http://OnTheSpiral.com/ GregoryJRader

          Hey Eli, I can’t argue with any of that.  In some cases we clearly do over value commitment when there are perhaps better options.  In other cases we perhaps overvalue the degree but don’t have any better alternatives at this point in time.  And in yet other cases, like the brain surgeon, a credentialing process will likely continue to be the best option for some time to come.  

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