I am the victim of a certain affliction. Most of you probably share it. I call it the zombie clicking trap. From time to time I find myself in front of a screen, not exactly sure why or how I ended up staring blankly at some random webpage. Periodically I will pause for moment and consider my situation…that moment is typically brief. Within a few seconds my eye catches on something and before I realize what has happened I am clicking again. Some minutes later I might pause again and note that the behavior has repeated itself.
At each pause there is some probability I will break the cycle, but these probabilities do not accrue linearly. A 20% chance of breaking the cycle does not imply that by the fifth cycle I am sure to stop. It feels more like a coin flip – each time the probability is the same and sometimes you come up heads ten times in a row.
Last night I nearly fell into the zombie trap. I was ready to go to sleep, all my electronics already shut down, when some vague hint of a thought about twitter popped into my head. Because my defenses were primed I was able to resist the impulse, and I decided instead to rewind my memory and analyse the preceding thought process. This is what I found…
The momentary association with twitter wouldn’t qualify as a legitimate thought. There wasn’t any real content to it. Nevertheless, it was immediately followed by a mental image of me picking up my phone and opening the twitter app. Again, this image didn’t contain any conscious intention. It was merely an automatic visualization of the next pre-programmed step.
I then decided to project my memories forward to see how this sequence might have played out. I envisioned myself staring at twitter wondering why/how I had ended up there, then setting the question aside and succumbing to some further automatic behavior like checking for new direct messages or mentions.
Why not just stop after the first befuddled pause?
While reviewing my thought process I realized the psychology is analogous to the loss aversion that compels us to follow stock market investments down rather than cut our losses.
The large majority of all human behavior is controlled unconsciously. The capacity of conscious awareness is quite limited. Because conscious awareness cannot keep tabs on everything the unconscious mind is doing, we remain relatively uninhibited when engaging small, trivial, habitual behaviors. We mindlessly proceed from one pre-programmed action to the next. If you find yourself in the bathroom with the shower running you won’t often pause to reconsider how you got there. Rather, you will habitually undress and jump in.












